📉 Marketing CPL Analysis
Cost per Lead — where the money goes ·
By Objective
Engagement (page likes / messenger) vs Lead-Generation campaigns. CPL target: $15–$20.
| Objective | Spend | Leads | CPL | Clicks |
|---|
Lead-Gen Campaigns (the CPL driver)
Only "Leads" objective campaigns count toward the CPL KPI. This is what to fix.
| Campaign | Spend | Leads | CPL | Clicks |
|---|
Daily CPL Trend (Lead-Gen)
Lead-gen spend ÷ leads per day this month.
| Date | Spend | Leads | CPL | vs target |
|---|
All Campaigns (full spend picture)
Every active campaign this month, ranked by spend.